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Troy White's Articles

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Are you oblivious to the gold around you? ideas how to make some marketing ideas work for you What is the most profitable daily action you can take? writing to help increase your profit, check out how it works Kickin Your Holiday Sales Up 5 Notches Sales tips for the holidays no time like now to start planning for the end of the year and things that might help boost your businees now The problem with the Internet a rant about website being down and what options you may have, things to think about you never know they could happen to you. The Hells Angels are doing it - maybe you can too? ideas on how to market and advertise better but using your clients as well as providing challenges, because everyone loves a challenge Who are you targeting... and why? Tips on who to market too and some advice on who you are marketing too and why it might not be such a good idea The mind-boggling power of a print newsletter Showing the benefits of using newsletters and newsprints especially for a small business Do your materials scream "This has nothing to do with you!"? How to get the client interested in your product by appealing to them Myths about direct response marketing - online and off Tips on how to get direct marketing offline and online to work for you. Attention! how to get your clients attention through some advertising tips What do you do when it just ain't working? tips to make your business a success by the way to market it Mountain woven million dollar advertisement how you can make your business prosper with just a simple ad and the right product One very classy affair making marketing a classy affair What's YOUR backup plan? having a backup plan if something massive happens in your business you need to be prepared Follow this and you WILL prosper in your business tips on how to get your business to prosper and make you money and become a success Tips from the road... million dollar ideas from the twins How kids playing and just doing day to day stuff can help you in business and marketing The power of the right message to the right market tips and stories on how to market to the right market Which of these businesses do you think will survive? About how your customers are being treated and how they should be treated The Lucky 13 13 things you need to implement in your business to make it successful The power, and danger, of your database Sales and Marketing and paying attention to your clients goes a really long way. Creating your own "Calgary Stampede" Of New Clients Tips on winning over more customers by having fun Marketing to women – bigger buyers than all of Japan Learning how women think when it comes to purchasing items No one will read all those words Why more words should be put into marketing ads and what kind of questions you should ask yourself to help market your business. Marketing lessons from the master (Master Yu, that is) Some easy to follow steps that can help market your business, these are lessons he based on a true experience. How can you make them trust you? How to market yourself and your product so that people will trust you What can you do when a good ad goes bad? Tips on making sure a good ad won't go bad I LOVE it when an idea and promotion come together The money pouring into a bank account because of a perfectly matched promotion, price, people mix - nothing better... Blazing new trails and profits with old marketing tools Many people are out there hyping up that the internet is “different”. That you need to deal with people “differently”. That people have somehow miraculously “changed” and they don’t respond to marketing like they used to. Hogwash! 2 very dangerous trends to fall into - I have! Information overload is HUGE! Learn what you can do to avoid this and many other common mistakes. Marketing basics... that you may be ignoring The following 6 strategies can each make a huge difference to your business.... The Hidden Danger of Emails Have you noticed people tend to hide behind emails these days? It is soooo easy to blast off a quick email rather than a phone call. BUT – emails have a tendency to be taken the wrong way, and in the wrong context. Find out what you can do to ensure you aren't making the common mistakes that can be absolutely devastating to your results.. Marketing using unusual customer focused tools How just a little creativity can make the ideas pop and the profits sing! The Proof Is In The Pudding: Marketing Lessons From America's Most Famous Dessert Marketing Lessons From America's Most Famous Dessert 18 Point Checklist To Improve Your Conversions Ahhhh, the promise of a guaranteed winner. Wouldn’t it be nice to know with 100% certainty that your marketing would bring you maximum return every time you ran it? 13 Tips To Crank Up The Heat With Your Marketing Here are 13 things you need to check through to make sure you have implemented them ALL in your business. Headlines that work – 2 classics you can use Whatever your business is… someone… somewhere… has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn’t. Are you aiming your sights (and prices) TOO LOW? One of the easiest ways to boost your profits right now is to raise your prices and to create unique bundles and offerings that your clients and prospects cannot find elsewhere. When there is no possible way to compare apples to apples - their decision is no longer based on price. Controversial advertising for the Church? Or pure genius? The ad series clearly crosses the line that few dare… it GETS ATTENTION! What do you do when it just ain’t working? You slave away hours and hours of blood, sweat and tears put into your marketing campaign. The big day comes…and a good old WHACK upside the head! It just isn’t doing what it supposed to do...... The Evolution of a Successful Marketing Campaign Despite what many may tell you… successful marketing does not happen overnight. It takes time, testing and a plan. The Hells Angels are doing it – maybe you can too? Everyone LOVES a challenge… give it to them and learn how a simple challenge can actually become a highly effective marketing technique The Hangover Handbook... and a Cure For The Marketing Blues Ideas from a boozers hangover cure book that you can use to effectively increase response from your marketing and why this information applies to you, no matter what business you're in now. Are you dramatically different? How you can create a dramatic difference in your business and why this should be considered your first priority. How and why you should think like a tabloid writer... Ever wonder why even though you write very professionally, you still aren't getting the results you want? Meanwhile every time you go to the corner store, you see that the tabloids with the craziest new gossip and rumors are almost literally flying off the racks? What gives? Here's a clue: the headlines of a magazine are responsible for 99% of its sales. And by taking some time to learn their secrets, you can see a definite increase in results. Do internet marketers think too small? Taking the INTERNET our of internet marketing... Creating a 'Calgary Stampede' Of New Clients Every summer millions of people from all over the world attend a mid western Canadian rodeo and fair called the Calgary Stampede in Alberta. In almost 100 years it has grown from a small festival to what is now being billed as The Greatest Outdoor Show on Earth. Now you can learn the secrets that have made this festival such a huge success. Marketing Lessons from Italian Sausage... Learn some simple but effective marketing strategies that have made a small Italian sausage company the heart of a city. If this 'hot head' can do it - what can you do? How many times would you mail out a $1500 marketing campaign if each time you ran it, it returned you $13,000? Well if you aren't doing it now, you need to be. If this proven technique works for people in this hot headed profession, there's absolutely no reason why it wouldn't work for you. Mastery over mediocrity in 3 steps... Do you strive to excel? Or become affluent? Do you have a desire to become more then just an average Joe? Many people do, and just as many don't know how to rise to the level they feel they are capable of. Mastering mediocrity isn't simple, but there are 3 proven steps to overcoming the average that anyone can learn to dramatically improve their life.

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