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Terry Hill's Articles

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  • How Do You Sustain And Grow Your Customer Relationships?
    The most important thing in sales and marketing is to attract and retain your most profitable business customers. In order to accomplish this feat, you must devise and implement a customer strategy that builds, fosters, nurtures and extends relationships with your customers. Your company profits only when the earnings from retained customers exceed the costs to acquire and to service customers over time.

    There is a strong correlation between long-term business success and ...
  • 12 Business Skills You Need To Master
    Developing a small business into a successful enterprise demands more than passion. Unfortunately, facts speak for themselves. Over half of new businesses fail mainly because the entrepreneur is unable to translate their passion into practical business skills. Success demands more than hard work, resilience, and expertise in your field. In order to succeed, you need to understand and to become proficient in a set of fundamental business skills.

    Running a small business req...
  • How Do You Measure The Risks And Rewards That Are Associated With Your Business?
    Entrepreneurs are risk takers by nature. Whether it is the formation of a new venture or the expansion of existing business, entrepreneurs face different types and degrees of risk before any rewards can be realized. In pursuit of their dreams, entrepreneurs come to realize the delicate balance that exists between risks and rewards.

    It’s a given fact that starting and running your own business is inherently risky. In fact, according to the Small Business Administration, the...
  • 20 Business-Building Practices
    You have nurtured your idea, created a business plan, and secured financing. Now for the make-it or break-it question: How do you continue to grow your business year-after-year?

    Building a better "mousetrap" doesn’t guarantee that the world will beat a path to your door. And, contrary to the inspiring message in the movie, “Field of Dreams,” there are no assurances that, “If you build it, they will come." Increasing demand for your products/services and growing your busine...
  • What Is Your SWOT?
    An effective tool that assesses and identifies opportunities and risks is a SWOT analysis. A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project. Once a clear objective has been identified, a SWOT analysis can be highly effective in the pursuit of the objective.

    SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It's an assessment technique that pai...
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