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Susan L Reid's Articles in Business

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  • Eight Ways to Save Money When Starting up Your Business in Tough Economic Times
    Credit lockdown and a gloomy economy are putting a squeeze on small businesses, but don't rule out starting yours up. Instead, get creative. Put together a cost-friendly start-up by thinking beyond traditional ways of purchasing office equipment and supplies, steering clear of money-draining investments, and researching diligently. Check out these 8 tips to start up your business outside the traditional way of doing things.
  • 5 Quick and Easy Steps to Take to Determine Your Unique Selling Point
    So what's your unique selling point? What's memorable and unique about your company? Don't know? Follow these five quick and easy steps and find out. Stop putting your business at risk. Put an end to getting lost in the crowd. Gain the advantage as a new business start-up by standing out in the mind of your customers. Discover your USP today. You'll be glad you did!
  • Women Entrepreneurs - Taking Notes From the U.S. Olympic Women's Gymnastics Team Shaky Start
    No whining over silver for the U.S. Olympic Women's Gymnastic Team or wasting energy on what might have been, that's for sure! Instead, the entire team exemplified how to hold-up under pressure by coming together as a team, and supporting each other, no matter what. There is much today's woman entrepreneur can learn about staying strong and focused when faced with the unexpected from the women of the U.S. Olympic Gymnastics Team.
  • Mom Olympic Athletes Sending a Strong Message to Mom Entrepreneurs
    Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: You don't have to give up your aspirations to be a mother; Ambition is not a dirty word; and Don't put an age limit on your dreams.
  • Grow Your Home Business: Is Virtual Office Space Right for You?
    One of the biggest obstacles keeping home-based business owners from expanding into the marketplace is the cost factor: renting office space, hiring staff, and purchasing equipment. It's enough to make any home-based business owner shy away from expansion and, instead, stay small. If you are ready to grow your business and want to save money, read this article to find out if virtual office space is right for you.
  • Who Isn't Your Niche? It's Important to Know Before You Market to Your Niche
    Stop guessing what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure. Do this before you market to your niche and you'll save money, avoid months of agony, and attract a constant stream of eager prospects to your website. Here are the three things every first-time small business owner must know before they market to their niche group.
  • Starting up a Home-Based Business: The First 10 Steps
    You've made the decision to start up a home-based business. Congratulations! Now come all the questions: How do I get started? What should be my first step? Where do I begin? These are questions every Accidental Entrepreneur asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps.
  • Spiritual Entrepreneurs: Their Three Most Catastrophic Thoughts and How to Turn Them Around
    When it comes to creating wealth, spiritual entrepreneurs who think money and spirituality don't mix are headed for business disaster. It doesn't have to be this way! If you'd like to make peace with money and bring in the big bucks (and I know you would!), here are three stunningly simple ways to send poverty consciousness packing.
  • No Agony of Defeat for Hillary Clinton
    On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat.
  • From Woman with a Good Idea to Woman with a Thriving Home-Based Business
    "There are 10.4 million women running successful businesses in the U.S. Of those, 85% of them are running businesses out of their home." Behind every woman starting a business, there is a good idea just waiting to fail. Yes, fail. Why? Because a good idea isn't a great one, and being passionate about something isn't enough to turn a good idea into a thriving home-based business. Read the Top 5 Steps to Insure Your Business Success.
  • How to Thrive through This Recession, Jack Canfield Style
    We're hearing a lot about the economy lately. Just this week, Alan Greenspan actually said "the r word" by announcing that the United States is in a recession. The good news is that a recession is not a depression. To be successful, you need to become informed about what a recession is and what steps you can take to thrive in the midst of one. Here are 5 Simple Steps for Thriving through a Recession.
  • Ladies . . . Start Your Engines!
    Have you ever watched the Indy 500? The audience cheers when it hears, "Gentlemen . . . start your engines!" These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren't more women-owned businesses taking time to write one? Read Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan.
  • The Coup de Grâce for Sustainable Long-Term Success
    Goals. We've all set them. We all know the sting of defeat when we don't reach them. So why do we sometimes fail to reach our most cherished goals? The #1 reason goals fail is because we start out by identifying our goals. Determining what our goals are is actually the 2nd step. There's an all-important "step #1" we often leave out. What is this all-important 1st step? Here are Five Steps to Align Yourself with Success.
  • Is Midlife Entrepreneurship for You?
    Do you think entrepreneurship is just for the young? That anyone past 50 is too old to start up a business? That midlife is when you should be thinking about retiring and preparing to live on less? If you do, then midlife entrepreneurship isn't for you. However, if you like to call the shots and live life on your own terms, then midlife entrepreneurship may be right for you. Here are 10 Reasons for Becoming a Midlife Entrepreneur.
  • Help! I am Having a Career Transition Crisis!
    Have you been waking up in the middle of the night in a cold sweat, panicked about your future, wondering if you're going to be able to make things work out? Is your mind racing as you contemplate options, unsure about what to do and where to go from here? If so, you are in the midst of a career transition crisis. Here are the top 10 things you can do to stabilize your transition.
  • Recession-Proof Your Small Business in 2008
    How safe is your business if the U.S. experiences a recession this year? Will it do well, continuing its productivity and growth projectory? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending? What if there is a simple solution to ensure your business productivity and growth, no matter what the economy does? Here are 7 sure-fire ways to increase productivity — not just a little, but by 20 percent!
  • Why Aren't Women Making The Big Bucks?
    Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
  • What's Holding You Back from Your Business Success?
    Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.
  • Five Characteristics of Great Business Names and Five Popular Trends to Avoid
    Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity.
  • The Secret to Building Your Business from the Inside Out
    Have you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business.
  • Five Nagging Start-up Questions Facing Small Business Owners
    Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I’ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail?
  • The Importance of Creating the Right Environment for Your Business Success
    What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven’t. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors.
  • Now Is a Great Time to Be a Woman Small Business Owner
    In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding.
  • Top Five Tips Small Business Owners Can Learn from J. K. Rowling
    J.K. Rowling's rise to fame and fortune is inspiring. Though her fortune is estimated at $1 billion, and she is ranked as the 136th richest person, in 1990, things were very different. She was unpublished. She didn't have much money. She was working as a researcher and bi-lingual secretary, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.
  • Embracing Your Multiple Streams of Passion
    Multiple-streams-of-passion people love to do it all. They like choice. They like the flexibility and freedom of going from one thing to the next. The only problem is most multiple-streams-of-passion people don’t make any money this way. They flounder in careers and languish in their professional lives. That’s because they haven’t learned how to work with their passion. Are you a multiple streams of passion person? Find out now!
  • Entrepreneurs Building Businesses Upon Solid Business Acumen and Inner Spiritual Wisdom
    Today’s ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The “e” in ePreneur stands for “enlightened.” Well, I’m not so sure about the enlightened part! Perhaps it’s better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom.
  • Is is Resistance or is it Fear: What's the Difference?
    How many times has this happened to you? You’re all revved up and ready to go, jazzed about implementing a great idea you’ve been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want.
  • Financing for Your Small Business Start Up
    As a small business start-up coach, I get asked a lot of questions. The most frequent one: Where do I get start-up cash? If you are wondering the same thing, this article is for you. In it, you will learn about the differences between angel funding and venture capitalists, the value of taking out a loan, and considerations of taking on a silent or working partner.
  • Freelancer, Consultant, or Entrepreneur: What’s the Difference?
    All too often we bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, too. When we aren’t clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us. This article describes the differences between freelancer, consultant, and entrepreneur.
  • Me & You & a Dog Named Boo: Small Business Communication 101
    In today's small business world, communication is paramount to success. Too much depends on how small business owners are perceived by their clients and customers, not to take it seriously. This article defines the three main communication styles in business, a modified active listening dialogue, and seven tips for communication success.
  • It Takes Courage to Start Up a Successful Small Business
    Starting up and launching a successful small business takes courage. Not the kind of courage that flies in the face of fear, rather the kind of courage that looks past fear, to something greater. Using Ambrose Redmoon's quote "Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear," this article explores courage, and what it means to be courageous.
  • This Is Not Your Parent’s Workplace: The Case for Becoming a Small Business Owner
    Workplaces, and how we view them, have changed dramatically since the beginning of the 20th century. Particularly in the last 30 years, the complexity of business has grown enormously, making traditional jobs nearly obsolete. Old assumptions about how to work and how to advance are out of date. The old-school work ethic of doing “whatever it takes" to get the job done is a present-day formula for disaster and burnout.
  • How to Move Past the Fears of Starting Up Your Business
    What’s holding you back from staring up your small business? Is it lack of venture capital, fear of failure, or the uncertainty of it all? Maybe this is your first time starting up a business and the lack of knowledge is paralyzing your forward movement. Whatever the reason, you can bet that there is a fear-based belief running in the background that needs to be addressed. This article speaks to the most common fears.
  • The Tortoise and the Hare Model for Successful Small Business Start Ups
    Getting out to an early start may seem like the thing to do, yet, the moral of The Tortoise and the Hare is that slow and steady wins the race. Though by taking the best from both the tortoise and the hare ensures that slow and steady will win the race, while high-octane speed and adaptability will set the pace.
  • The Five Stages of Change for Small Business Owners
    If you are contemplating the changes that will occur by becoming a small business owner, it will be helpful for you to have a bird’s eye view of where you are along the continuum. If you are a small business coach working with clients who are in the process of starting up their own businesses, it will be good for you to have a way to determine which stage of change they are in so you can plan an effective start up coaching strategy.
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