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Stone Payton's Articles

  • 5 Sure Fire Ways To Keep Your Small Business From Growing
    1. Keep Doing (Only) What You’ve Been Doing

    Contrary to popular opinion, it simply isn’t true that “If You Keep Doing What You’ve Been Doing, You’ll Keep Getting What You’ve Been Getting” . . . at least not in the world of Small Business Marketing.

    If it were, many of us could have put our organizations on “auto pilot” some years ago. In the volatile world of Small Business Marketing, if you keep doing (only) what you’ve been doing, you’ll actually get less . . . a lot ...
  • "Please" & "Thank You" . . . Still The Realtor's Best Tools
    The gurus vary a bit on the exact statistic, but all will tell you: Top salespeople in virtually every industry become that way because they have developed the habit of sending personal, heart-felt "Thank You" cards to their customers. As a result -- they get more referrals (a lot more referrals) -- and consistently out perform their competitors by as much as 10 to 1.

    Most Realtors (and Lenders, Insurance Agents, & Financial Advisors for that matter) know this -- but fewer...

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