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Kim and Charles Petty's Articles

  • Online Business Press Release Writing Tips And Ideas
    Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
  • The Lazy Person Secrets to over Night Wealth and Fame
    There are so many simple, yet really sure-fire ways of acquiring wealth, it's a wonder everybody with even the least bit of ambition isn't already rich. When you come right down to it, the only things needed for anyone to make bundles of money are the long-range vision and the energy to put a money-making plan into force.
  • How to Achieve Excellence in Sales
    Most people are always striving to better themselves. It's the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of people's awareness that in order to better themselves, they have to continue improving their personal selling ab abilities.
  • 8 Benefits Of Helping An Online Business Newbie
    Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.
  • 10 Ways To Gain An Avalanche Of Sales
    1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
  • 9 Sure-Fire Ways To Increase Your E-zine's Readership!
    You Have Won!
  • 20 Ways To Increase Your Traffic And Sales With eBooks
    1. People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.
  • Secrets of Getting Free Advertising
    The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
  • 20 Possible Reasons Why Your Business Is Failing
    1. You don't offer free original content.
  • 10 Lightening Fast Ways To Escalate Your Sales
    1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.
  • How To Turn Freebies Into Sales
    You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
  • 10 High Octane Ways To Unleash Your Profits
    1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
  • 3 Ways To Generate Profitable Business Ideas Anytime
    All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.
  • 5 Innovative Ways To Advertise Your Web Site
    1. Directory Linking
  • Reward Your Customers
    The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement: Number Of Purchases
  • Redecorate Your Web Site To Increase Sales
    The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors.
  • 10 Phenomenal Ways To Plug In Extra Profits
    1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.
  • 8 Ways To Increase The Perceived Value Of Your Freebies
    Almost everyone is giving away a freebie so they can attract people to their web site. They are giving away free e-zines, ebooks, services, etc. What's happening to all this free stuff? It's loosing it's perceived value. Every time you surf the internet or check your e-mail you see at least 20 to 50 freebies offers.
  • Joint Ventures Revealed
    Joint Ventures Revealed
  • 20 Ways To Convert Visitors Into Subscribers
    1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.
  • The Secrets Of Chat Room Marketing Exposed
    Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken into categories. Find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.
  • 10 Ways To Improve Your Customer Service
    1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
  • 10 Things You Should Try To Barter For Before Buying
    1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.
  • Build A Successful Business By Staying Connected
    Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
  • 10 Persuasive Triggers To Plug Into Your Ad
    1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
  • How To Eliminate Your Competition Without Bloodshed
    So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!
  • 5 Sure-Fire Ways To Attract New Customers Now
    1. Give Away An Electronic Information Product
  • A Checklist of Questions to answer before you buy a Franchise
    Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.
  • How To Get Free Advertising By Participating In E-mail Discussion
    How To Get Free Advertising By Participating In E-mail Discussion Lists Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.
  • Cross Promote Online For Maximum Profits
    Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.
  • Remind Your Customers
    If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
  • Follow-Up With Freebies
    It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.
  • 10 Killer Ways To Make Your Ad Sell
    1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
  • 10 Ways To Sell Your Ad Space Like Crazy
    1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
  • 10 Tips For Writing A Profit Producing Ad
    1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
  • 12 Ways To Outsell Your Competition
    The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
  • How to write "Order Pulling" Ads
    The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
  • 10 Ways To Catapult Your Sales
    1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
  • 10 Seldom Used Freebies That Can Increase Your Traffic And Sales
    1. Checklists-Create a list of things to check for a particular process related to your business's topic. Ex: a checklist for creating a web site.
  • 10 Tips For Running A Profitable Web Site
    1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
  • 6 Payment Offers That Sell Like Crazy
    The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:
  • 16 Things To Check Before Joining Someone Else's "Pay Per Sale
    16 Things To Check Before Joining Someone Else's "Pay Per Sale" Affiliate Program
  • 5 Ways Your Business Can Benefit From Online Auctions
    It seems as if everyone is talking about online auctions. And why not. There are thousands of online auctions on the internet with more popping up everyday. People love them because they can usually find great bargains. Businesses are now also seeing the benefits of online auctions. Below are five ways your business can benefit from online auctions.
  • 10 Ways To Profit In An Uncertain Economy
    1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
  • 10 Motivational Triggers That Make People Buy
    1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
  • 10 Amplifying Ways To Turn Up Your Sales Volume
    1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.
  • Make Big Money in real estate
    Real Estate is one of the oldest forms of investing known to man.
  • 6 Ways To Keep Your Online Customers Away From Your Competition
    1. Stay In Touch
  • 42 Deadly Ad Copy Sins That I've Made
    I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
  • 10 Things You Should Know Before You Bid On Business Product
    10 Things You Should Know Before You Bid On A Business Product From An Online Auction
  • How to write " General" Articles
    Let the readers know what is in store for them by the " blaze" in your first paragraphs of an article. There are two kinds of articles; those which cover things in general and can be published at most any time, and current events. The best place to start with these kind of articles is the local newspaper with a goal of syndication to many other media.
  • 10 Ways To Gain Your Prospects Attention Using Your Picture Alone
    1. Use a uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair.
  • 10 Uncommon And Unusual Free Product Bonuses
    1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.
  • 10 Profitable Ways To Recycle Your Content
    1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.
  • How To Draw Visitors To Your Web Site
    How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes
  • 10 Ways To Generate Highly Read Article Ideas
    1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.
  • 10 Ways To Shift Your Sales Into Overdrive
    1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.
  • 15 Mail Order Reports
    These Reports are sold as information only. The contents of these reports were correct at time of publication. Purchase of these reports includes full reproduction rights and the right to resell this information in any manner desired. If You come across any information that is out-dated please let me know. I will be happy to send you the next edition free when published.
  • 10 Ways Outsourcing Can Help Grow Your Business
    Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ten ways outsourcing can save your business time and money.
  • Benefit By Helping Others
    Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.
  • Five Places Where You Can Find New Products To Sell
    Joint Venture Deals
  • Survey Says
    Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.
  • Online Joint Venture Ideas
    A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:
  • 10 Bonuses That Will Sell Your Products Faster
    1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.
  • 10 Reasons To Sell A Fee Based Subscription Ezine
    1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
  • 10 Important Things To Tell Your Prospects
    1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
  • 10 Hypnotic-Like Sentences That Sell Like Crazy
    Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
  • 10 Ways Focus Groups Can Propel Your Profits
    A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.
  • Use Bundling To Increase Your Profits And Sales
    An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
  • Use Online Diaries Instead Of Testimonials
    Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
  • 20 Questions To Ask Before Creating An eBook
    1. What will be the title of your ebook and will it have a subtitle?
  • 10 Ways To Maintain Profits In A Slow Economy
    1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
  • 10 Ways To Increase Your Free eBook Downloads
    1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants.
  • 10 Rarely Used Bonuses That Can Triple Sales
    1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
  • 15 Creative Ways To Make Money With eBooks
    1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
  • 10 Rarely Used Ways To Upgrade Your Ad
    1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.
  • 20 Super Hot Ways To Make More Money From Your Customers
    1. Insert a brochure for another product in the first product package your customer buys from you.
  • 10 Reasons Why People Won't Buy A Second Product From You
    1. You didn't follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.
  • 10 Web Site Design And Writing No-No's
    1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
  • 10 Free Bonuses That Can Ignite Your Profits
    1. Interview Articles - You could compile an ebook or report of interviews you've given to experts from your particular industry.
  • 20 Ways To Increase Your Traffic And Sales
    20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
  • 10 Web Site Add-Ons That Can Catapult Traffic
    1. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions.
  • How To Turn Any Product You Sell Into Residual Income
    The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month. Instead of an e-zine, it could be monthly updated information for the ebook.
  • 10 Concerns To Have Before Creating A Members Only Web Site
    1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo, slogan or graphics for your members only site?
  • Five Breakthrough Marketing Ideas
    1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.
  • 10 Fool Proof Ways To Intensify Your Profits
    1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before".
  • 10 Amazing Product Selling Formulas
    1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.
  • How To Create Urgency So People Buy Now
    You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.
  • How To Increase Traffic By Offering A Free Course
    If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be related to the theme of your web site. If you're selling business related products, you would want to giveaway a free course about business. You could offer the course in html, autoresponder, and ebook format.
  • When You Give, You Shall Receive
    You can increase your marketing exposure effortlessly by placing your ad on free stuff, then allow other people to give it away. The more people that give away your free stuff the more your ad will be seen.
  • 24 Killer Press Release Secrets
    1. Your press release should sound like news, not an ad.
  • How To Get The Most From Your Free eBook Marketing Campaign
    First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.
  • 10 Flaming Hot Ways To Catapult Your Sales
    1. Create an email discussion list. The list should be related to your web site's subject. Place your ad on all posts and it will remind people to visit your site.
  • 10 Magic Ways To Boost Your E-zine Subscribers
    1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.
  • Ten Breakthrough Marketing Ideas
    1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.
  • Don't Forget About Offline Advertising
    A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:
  • Six Ways To Create Income With Your Web Site
    1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponser ads that get top placement or the best exposure.
  • 10 Reasons To Survey Your Visitors, Subscribers And Customers
    1. You'll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.
  • 10 Amazing Ways To Jump Start Your Sales
    1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
  • 10 Blazing Ways To Sky-Rocket Your Profits
    1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.

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