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John Hirth's Articles in Article Writing

  • Are You Getting "Testimonial Letters...?"
    Testimonials are a strong selling tool and a resource that most sales people under utilize. Your reference sources are highly valuable to you, a "prized possession" that you want to use to your best advantage. Having a better understanding of the different types of testimonials might help you to not only use them better but get more "leverage" out of their value.

    The best and most powerful testimonial is a live face to face conversation with a satisfied customer. This can ...

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