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Diana Barnum's Articles in Book Marketing

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  • Tweak With These 20 Copywriting Tips & Tricks
    To help increase your sales, take a look at your copywriting and see if you can make improvements. Often small improvements can result in a much better conversion rate.

    In short, as this quote from successful businessman David Ogilvy says, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”

    So go over these tips and see where you can use better language: revise, tweak,...
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