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Ayat Shukairy's Articles

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  • How To Appeal To Different Personalities
    Introduction

    We all think differently. We read different books, listen to different music, and have different opinions on things.

    Yet with our websites, we often develop the voice, copy, and style with what we want and how we do things. What about the customer? Chances are, the customer won’t feel and do things the same way you do. The site must be client-centric and visitor-focused.

    Keep the customer in mind and construct a website that leads the customer to buy you...
  • Gone In 10 Seconds
    Introduction

    Ten seconds doesn’t seem like a lot, does it? But in ten seconds, you can dial a phone number, make a purchase, rinse out your coffee mug, or if you’re an Olympic athlete, run the 100-meter dash.

    And if you’re a web surfer, it takes 10 seconds or less to decide if you want to stay on a website or leave. The first 10 seconds provides them with a glimpse of what your website holds. It’s your moment to grab and hook the user’s attention with a great opening pa...
  • Get The Rankings You Want
    Introduction

    Where do you rank on the World Wide Web? It’s not enough to have a website; you have to get ranked on the first page to get noticed. Otherwise, holding your position at number 28,432 on Google isn’t going to do you much good. Check out some easy ways to improve your page rank and get yourself noticed.

    Search engine optimization

    Search engine optimization (SEO) ensures that your website copy is written and structured in a way that improves chances that yo...
  • 8 Tips To Create A Landing Page
    Introduction

    You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

    • Signing up for a newsletter or filling out a form
    • Buying a product
    • Reading in...
  • 8 Ways To Improve Bad Website Design
    Introduction

    You’re website reads well and you’re proud of it. But, you’ve tried and tried to create something that looks good too, and you can’t seem to get it together. You’re waiting for rave reviews but none have come your way. Your website is a flop. Not to worry. You’re not alone. You want to fix it but you don’t have the big budget you need to hire a great web developer. Check out some simple ways you can improve your website and get it into better shape, now!

    1....
  • 10 Ways To Convert Visitors To Leads
    Introduction

    It takes more than mere information to engage website visitors. They need a reason to make an inquiry, subscribe to your newsletter, or buy your product. So how can you get the visitor to stop skirting around the edges and come right on in? Take a look at the following 10 ways that can help convert your site visitors to leads.

    1. Improve your Web Copy
    As with all good web copy, trim the fat and give them the cold hard facts. Visitors want to know how the s...
  • What You Need To Know About Writing For The Web
    When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.

    Words matter. You have 10 seconds to hook the reader and g...
  • Do’s And Don’ts Of Website Copy
    Introduction

    Does your website copy sound stiff and unnatural? Are you using marketing-style language to sell, sell, and sell your reader the latest and greatest product or service? If your website is nothing but an empty box wrapped up like a pretty package, you probably need help with your website copy.

    Clear, compelling copy attracts customers and persuades them to stay and take a longer look at your site. And if you’ve written killer copy, they’re likely to return a...
  • 8 Tips To Become An Expert Proofreader
    Many people are under the assumption that proofreading is an “innate” ability. The reality is that it is actually an acquired skill. By following these tips, you can transform yourself into the expert proofreader you’ve always dreamed of becoming!

    1. You are the best judge of yourself. By this I mean that you can determine exactly what your most common mistakes are. Whether it’s placing the “e” before the “I,” or simply forgetting the semi-colon; once you familiarize yours...
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