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The Difference Between Features And Benefits By : Jonathan Hook While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. How To Get More People Wanting To Respond To Your Offer By : Discover why you need to find the 'real voice' in your advertising to get more people wanting to respond and buy your product or service! How To Get Your Customers Excited With Just Words By : Discover some surefire secrets to creating irresistible offers that will have your customers begging you to take their money How To Get More People To Trust What You Say By : Here are some great tips on how to overcome one of the biggest challenges in every businesses advertising, how to gain the trust of potential customers! How To Get Your Customers To Take Action Now By : Discover how to keep the ordering process smooth and easy, and the customer so excited that they want your product or service right now! How To Get More People To Notice Your Advertising By : Discover some great tips on how to get people noticing your advertising using effective captivating headlines! How To Get More People To Respect Your Value By : Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere! Three Ways To Improve Opt-in Page Conversion By : Ray Edwards.. These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray." All The Clients You Can Deal With By : Ray Edwards.. I often speak at seminars and conventions. One of the most common questions I am asked by copywriters is, "How can I find clients?" It's a question that plagues many copywriters. How To Destroy Your Competition By : Ray Edwards.. I've titled this article in a sensational way. I hope I don't offend you, but I wanted to provoke your interest. Tap The Profit Power Of Niche Marketing By : Ray Edwards.. Today's topic is: How to tap the profit power of niche marketing. A Flood Of Testimonials - Automatically! By : Ray Edwards.. Most marketers struggle to get a large number of good testimonials they can use on their website. I'm talking about great testimonials - audio and video testimonials that really convince people! Split-testing Sales Letters By : Ray Edwards.. People who read my blog often have questions on testing. "How can I start tracking and testing my copy? I know I need to split-test and track my sales copy, but where do I begin?" Rapid List Building Made Easy By : Ray Edwards.. My subject today is a popular one: Rapid list building made easy. I get a lot of questions asking how to build a list and do it quickly. Using Audio To Boost Conversions By : Ray Edwards.. In another article, I talked about using audio to collect testimonials on your website. There are many other ways to use audio as well. Audio has proven itself to be a "Ninja weapon" for boosting conversions when used properly in your marketing. If you do it properly, it will almost without fail boost sales. Just Plain Talk - Copywriting Without Hype By : Ray Edwards.. Every day, I see online copy filled with hype. Despite the fact that hype turns off readers, clients, and even other copywriters, it is still with us. Truth be known, I've been guilty of writing hype myself, probably more than once. So how can we get away from writing hype instead of great copy? Stamp Out Writer's Block By : Ray Edwards.. Let's get one thing straight right up front: I don't believe there is such a thing as Writer's Block. I believe it is a mythological beast that we've created. In reality, there's only a state called "not writing". Product Launches With Punch By : Ray Edwards.. Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway? Read Books, Boost Conversions By : Ray Edwards.. If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too. Avoid Copywriting Mistakes, And Increase Sales By : Ray Edwards.. There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided. Long Copy Sales Letters - Do They Really Work? By : Ray Edwards.. Many people that I speak to think long copy is dead. They say that nobody reads it, it's not effective any more, that long copy is hopelessly old-fashioned and out-of-date. I think that the demise of long copy has been exaggerated. Long copy still works and lives. How To Write An Effective Web Copy By : Nelson Tan Here are 13 points to writing an effective web copy. Creating Private Label Products and Make Money By : Bobbie McKee Each day, a large number of individuals search for products rights that are for sale. Those individuals are looking for a product that they can resell to make money. Private label resell rights are a "hot" business opportunity right now. This is because they allow others to make money selling a product that they didn't even create. Crafting a Compelling Sales Letter By : Al Mendoza Many people have asked what's the secret to writing a compelling sales letter that sells. Every communication you send to customers or prospects should have a clear purpose -and your sales letter is no different. Why Copywriting Is A Great Work At Home Business By : If you have some writing skills you may want to consider working at home and starting a copywriting business. Here are a few reasons why! The Importance of a Salesletter By : Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong. Nearly every household will have at least one computer in the US, and most even have two or three desktops! The Best Home Based Business Ideas Site Can Utilize The Long Tail Keywords By : Juhani Tontti Your best home based business ideas site can utilize the so called long tail keywords, i.e. the keywords which include several high and low demand keywords. Very often the low demand keywords bring a regular and long term traffic to your site. Make Money as a Copywriter By : Joshua Watson Copywriting may remind you a lot of doing high school essays over and over again. But, there are a few major differences, one of which includes making some real good money. Become an Article Writer By : Joshua Watson Most of us are looking for an easy way to make money online these days. Often though, we do not see one of the simplest ways which is right in front of our eyes. Content and Article Writing. You'd be surprised how much one could make simply typing at home. Creating Web Copy That Increases Your Sales By : Kevin Sinclair The Internet is a virtual goldmine - call it a virtual El Dorado, if you will. And, there's a gold rush out there. Just about every small business owner is doing his best at selling his product, waiting to get that big break - something that will bring home the bacon, the ham and the pudding, and much more. Teach Yourself Copywriting: The Main Ingredient For Copywriting That Makes Money Instantly By : Kenneth Edwards A secret to teaching your self how to write effective emotional copy. Copywriting Software - The Ultimate Copywriting Aid? By : Matt OConnor Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site doesn't convert to a sale, a click or a sign-up - then you've wasted your time. With that in mind is there an easy way to writing great copy? The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them! By : Chris Marlow If you've been a freelance professional serving corporate clients, you know what the big obstacles to success are, but do you know the solutions? Freelancer's Coach Chris Marlow offers help... Your Unique Selling Proposition: Use It. Or Lose Everything By : Chris Marlow Business owners and copywriters alike need to understand the power of the Unique Selling Proposition. Actual corporate USPs are included for illustration and clarity. Why It's Dangerous to Offer Free Work to Entice a New Client By : Chris Marlow How to offer free work to entice a new client: what you absolutely must know about this dangerous strategy How To Determine If You're Targeting Your Ideal Market By : Chris Marlow Do you constantly pick the wrong market and struggle to land clients? Using a simple checklist, learn how to solve that problem and find the target market that's right for you. What Is The Single Most Important Thing You Must Know About Landing A High Quallity Client? By : Chris Marlow What single word has the power to land high quality clients and why? Find out and you will unlock the hidden key to higher response rates, more orders and better clients. Personal Branding 101: How to Make the Right Branding Decisions for Your New Business By : Chris Marlow When it makes sense to brand your company and how to avoid costly rebranding mistakes. Tips on Advertising a Carpet Cleaning Business By : John Braun Carpet cleaning company owners can learn a few basic tips to out-advertise their competition. You'll learn tips on how to effectively use benefits. Plus, you'll learn how to make your ads more believable. Whats Wrong With Your Sales? Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets By : Steven Gwillim Here's a really simple way... to turbo charge your ad copy production. This is one is the major things that a majority of internet and affiliate marketing from all ranks are missing today. Copy writing skill and sales page writing skill. But it is fixable... Here is how to Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets! The Power Of The Written Word or Why This One Skill Could Potentially Bring In Millions By : Dave Origano There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of marketers, though when you developed this one skill, a world of abundance opens for you. Why didn't I think of that? Jaw Dropping Ad Copy Secrets By : Daryl Campbell There's no substitute for writing good copy but there are things you can do to make your copy really stand out. Copywriting Demand is Very High By : Within this article on copywriting demand, we will look at how much work there is out there for someone who wants to do freelance copywriting as well as the demand for copywriters as a profession. Million Dollar Copywriting By : Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we'll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting. Understanding and Learning Copywriting By : If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different audience. How to Get a 50 Percent Deposit Up Front on Your Freelance Work By : Chris Marlow Using a fee agreement is essential to getting a deposit on the freelance work you're about to do. Treat Your Writing As A Business By : Ricardy Banks Writing is more than just a creative process. It's a business that can create a substantial income for you. First, however, you may need to change your entire mindset. To Land High-Paying Clients, You Need an Agency Quality Website By : Chris Marlow How to design a website that will attract high-paying national clients. Cultivating Quality Clients With a Powerful Ezine By : Chris Marlow How to create an ezine that will build your client list and increase your profits. How to Build Your First Copywriting Portfolio By : Chris Marlow Three ways novice copywriters can build a portfolio when they have no samples to offer. Two Common Negotiating Mistakes Copywriters Make, and How to Avoid Them By : Chris Marlow Article describes two financially ruinous negotiating tactics often made by beginning copywriters and suggests better alternatives. Copywriting Training: The Fundamentals You Need To Understand When Writing Copy By : Jo Han Mok Copywriting training secrets is considered one of the most extraordinary skill to learn in this world. To learn how to write a great copy, here's how to get started. The World's Most Powerful Marketing Model for Freelance Copywriters And Their Clients! By : Chris Marlow The market is changing and there is now more competition among copywriters, but you can be out front with these powerful marketing tools. Is the Non-Profit Niche for Copywriting All It's Cracked Up to Be? By : Chris Marlow Landmark survey of dozens of freelance non-profit copywriters and interviews with five non-profit copywriters, including gurus Jerry Huntsinger and Mal Warwick, reveals the truth about this unique and mysterious market. Conquering Insecurity: Every Copywriter's Hobgoblin By : Chris Marlow Because copywriting is subjective, most if not all copywriters go through a sometimes long phase of insecurity in their work. However, using certain pricing tools can ease the uncertainty and help the copywriter appear more professional as well. Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them By : Chris Marlow Lack of experience, insecurity, and pushy clients can lead copywriters to erroneously discount their work. Find Out Where The High-Paying Freelance Copywriting Jobs Are By : Chris Marlow If you're a copywriter interested in earning a high income, read this article to find out which jobs pay the most and where to find them. Two of the Most Powerful Ways to Market Your Copywriting Services By : Chris Marlow These two powerful ways of marketing your copywriting services will help you land valuable clients. Failed Agreements: What Copywriters Must Know About Negotiation By : Chris Marlow Two ways copywriters sabotage jobs, ensuring low pay and an unhappy client. Follow these tried-and-true rules of thumb and you'll see more immediate success with your clients, the work you do for them and what you get paid. What Copywriters Need to Know About The Proper Use Of Copyright By : Chris Marlow What copywriters need to know about copyright, and how this protects them and their clients. How To Transition Into Copywriting By Moonlighting - Even If You Already Have A Full-Time Job By : Chris Marlow How to transition your way into copywriting by moonlighting, without making the usual mistakes. What to NOT Name Your Freelance Copywriting Business By : Chris Marlow What copywriters need to know about the importance of branding in establishing their freelance business. How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters By : Chris Marlow How copywriters can cultivate quality clients by creating powerful ezines that develop a loyal and eager readership. Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly By : Chris Marlow Find out how to get those super valuable testimonials that are so vital to your freelance success. One of the Fastest Ways to Gain New Copywriting Clients By : Chris Marlow How to shave months off your start-up marketing efforts by following this tried-and-true method of gaining new copywriting clients. How Important Is It For Copywriters To Have An Agency Quality Website? By : Chris Marlow Find out how important an "agency quality" website is for copywriters trying to prospect outside their geographic region. How Any Copywriter - Even a Beginner - Can Assemble and Present a Winning Portfolio By : Chris Marlow Why having a portfolio is so important and how you can assemble a winning one, even if you're a beginner. Specialty Copywriting: How to Select the Right Niche Market for You By : Chris Marlow Everyone knows about the tranditional business categories where copywriting work will be found, but when you think "out of the box," you can find hidden niches - or even create entirely new niches - where you might be the only copywriter! What Copywriters Can Do With Good Work That Was Never Used By : Chris Marlow How copywriters can use good, unused samples to their advantage. The Biggest Lie Potential Clients Will Tell A Copywriter By : Chris Marlow Don't let potential copywriting clients tell you this lie. It will cost you money and leave you feeling frustrated. How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign By : Chris Marlow How copywriter can set themselves up for success - and what to do when a campaign still fails. How to Price a Job Correctly Even When You're Totally Stumped By : Chris Marlow The mistakes copywriters make in their job pricing, plus valuable tips on what kind of clients to avoid, and a process for pricing correctly. How to Stop Leaving Money on the Table and Get Paid Your Worth - Every Time! By : Chris Marlow The crucial steps in negotating your copywriting fee, including the establishment of your baseline. Also offers negotiating tips. How to Get B2B Clients: A Primer for Copywriters By : Chris Marlow Mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. Here's what's different about B2B and B2C clients, and detailed information on how to approach high quality B2B clients. How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job! By : Chris Marlow Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success! Headlines Secrets That DOUBLE Your Response By : Chris Marlow tested copywriting methods reveal some rules of thumb that can double, triple, or quadruple your response rates...sometimes increasing results by as much as 1,000 percent! How To Get 50% of Your Freelance Fee Up Front -And a Whole Lot More! By : Chris Marlow Most copywriters cheat themselves when it comes to getting paid. This article shows how to get half the fee up front and how to protect yourself with a "smart" fee agreement for copywriters. Where To Find the Best Copywriting Clients By : Chris Marlow How copywriters can gain work from high-quality, high-paying potential clients How to Easily Boost Your Productivity - and Your Income! By : Chris Marlow Award-winning Copywriter Chris Marlow shares her failsafe tools for boosting income through increased productivity and prioritizing. What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One... By : Chris Marlow The freelance copywriter or business writer who takes the time to create a "Unique Selling Proposition" for themselves will be taking a powerful step to edge out the competition and increase business success. How to Increase Your Copywriting Success By : Chris Marlow Little knows sources for the copywriter who wants to build a mailing list of high quality prospects. Freelance Writing As A Home Business Career? By : james lowe Everyone should give freelance writing a try so you can know for sure if this field is for you or not Web Copywriter: What It Takes To Be One By : Mario Churchill - There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field. There are a lot of copywriters in the internet today that made it huge. Some even earned millions of dollars in a year and some of these copywriters are even selling e-books, DVD's, audio CD's and other instructional ma... Principles To Follow In Copy Writing By : Mario Churchill - Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing. What then is copy writing? Since the birth of the internet, there have been a... Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge By : Jerry McTigue Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.) Given that, it's appalling ho... Copywriting: Is It The Right Choice For You? By : Steve Dempster Copywriting can be a lucrative and successful career move, but it takes a special talent - or so it's claimed. So is it right for you? Here are a few points to help you decide . . . Ghostwrite For Money Online By : Joshua Spaulding Something that just about everyone can do to make money online is to ghostwrite for others. Whether it is a book, report or article; many people are looking for ghostwriters online. Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy By : Jerry McTigue Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succeeds. The difference between under-performing copy and brilliant copy can translate into many thousands of dollars over time. Bad copy ... John Carlton: The Most Respected Copywriter In The World Wide Web By : Mario R. Churchill If you have your own business, then the internet is one of the most useful tools that you can use today. It can literally increase your cash flow, and multiply your customer base if you know how to take advantage of the power of the internet. Making money is what businesses are all about. However, doing all these things, such as increasing cash flow and multiplying customers for your business can be a hard thing to do if you don’t know the first thing about marketing or se... Make Money Online By Becoming A Ghostwriter By : Joshua Spaulding Anyone can make money online by being a freelance article writer. You do not have to know perfect English and the best part is, there are thousands of webmasters that are just too lazy to write their own articles. Copywriting and Advertising: 20 Ways to Increase Response Rates By : Tony Brecher Here are the tips, tricks and techniques to get more response from your advertising. How To Write a Great Sales Letter By : Andrew James Every communication you send to customers or prospects should have a clear purpose A Different Way to Generate Leads By : Victoria Rosendahl Generate leads for your copywriting business by turning convention on its head. Facts about Designing Unique Internet Sales Letters (Part 2) By : Paul M. Jerard Jr. Your headline, and the following sub-headline, will make or break your web sales copy, but let's take a closer look at the sub-headline's purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy. Facts about Designing Unique Internet Sales Letters (Part 1) By : Paul M. Jerard Jr. A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person. Profit From The Wisdom Of These 10 Hypnotic Sentences By : Murtuza Abbas These 10 Hypnotic Sentences can Trigger Your Visitors Subconscious Mind and Stick them to Your Website like a 10 ton Magnet. A FoolProof System to Turn All Your Ads into Powerful Cash Generators - GUARANTEED By : Murtuza Abbas It is FoolProof to Pull MORE Orders and Sales if You Use this 10 Block Ad Writing Formula. To People Who Want More Dollars from Their Website - A Way to Go... By : Murtuza Abbas Tired of Making Your Website Sell? You're Not Alone - Here's Your Simple 5 Step Solution. Who Else Wants More Profits & Dollars From their Website - In Half The Efforts? By : Murtuza Abbas Where You Can Take Your Website Profits Using these 5 Killer Steps? It's Entirely Upto YOU. Never Trust a 'Silent' Customer By : Sean D'Souza Do you have customers that leave suddenly? You were doing an outstanding job for them, lavishing them with truckloads of service and yet they disappeared without a word. The key operating factor here is 'without a word.' That's the scary part! The silent ones are always the most dangerous. If you would like to learn how to keep your customers, you've first got to keep them noisy. Read this marketing article to find out just how you can make complaining clients one of your biggest assets.

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