Read Books, Boost Conversions

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.

Most great writers will tell you that the best thing you can do to improve your writing is to read books. I believe this is true in the copywriting field as well. I have a few books to suggest to you today for giving you a quick boost in improving your copywriting results.

Here are three books on the subject of copywriting, and one is off the subject, that I have for you.

First, I would recommend Robert Collier's wonderful tome, The Robert Collier Letter Book. Collier himself wrote many of the ads featured in his book, a classic in the copywriting and marketing field. The language is old-fashioned, even quaint, but the basic principles are powerful.

My third choice is Reason Why Advertising, by John E. Kennedy. While it is not easy to find, it is highly-recommended. I'll provide you with resources to find this book, among others, at the end of this article.

And my fourth suggestion is my off-the-subject book. It is not a book about copywriting, but it IS about selling! This is a book that you will enjoy if you are a mouse, or if you live in a house; if you are a fox, or if you are in a box! That's right! It's Green Eggs and Ham by Dr. Seuss.

You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.

I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.

One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won't cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills.

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For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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