Quantity Should Be Valued More Than Quality When Generating Ideas

Millions and millions of America's immigrants have been able to come to this land because of one man's ambition. Their lives have been forever changed because of this man's crazy, as some thought, idea to explore undiscovered land. America's history is based on the power of ideas. That is meant literally. That idea to explore unknown lands led to millions of people now having a place in which they can call home. Ideas are valued by creative thinkers.

Think about about what Columbus was risking when he decided to embark on a journey to find the new world. His plan was full of risk, but also amazing potential. Columbus' creative thinking dynamic embodies the risk-reward characteristic. To many he may only be an explorer, but if many other ways he was highly creative and truly an entrepreneur.

Look outside your window. Columbus was able to capture the rewards of everything around you.

The American dream and it's roots in Columbus' dream, a man who created his own opportunities, discovered a land of opportunity himself. That one idea courageously and ambitiously accomplished a whole new opportunity for him, his family, his country, and the rest of the world. It's changed the livelihood of millions and millions of people.

If you ever find yourself wondering just how much you could possibly expect to gain from harnessing your creative abilities, remember that example of Columbus.

Ideas are extremely valuable. All ideas are valuable. It does not just have to be the crazy, obscure, in your face, very profitable ideas.

Write this down. Creativity is a game of odds.

Go big or go home when generating ideas. What I mean by this is you have to come up with as many ideas as humanly possible when you are looking for new ideas. This is one of the rules of creativity.

In the beginning of my career, I used to go help high school leadership groups across North America. I would help them come up with ideas for various different things - fundraising, generating more school spirit.

For whatever challenge we were trying to solve, we work together for about an hour and a half. Within each of these sessions our goal was to generate a top 10 list of wow ideas that would solve the challenge.

Following the rules of creativity - I also told the students, go big or go home because quality comes from quantity. During the sessions we would generate as many ideas as humanly possible following that way of thinking. Write it down - Quality comes from quantity.

The most amazing, fabulous, million-dollar idea won't come to you right off the bat. But, if you are generating as many ideas as possible, then out of quantity will come quality.

If you are generating as many ideas as possible they aren't all going to be good. When I was working with the student leadership groups 99% of the ideas we generated were bad, some really bad. The thing was that within that hour and a half span we would generate between 3,000 and 4,000 ideas!

At the end of the session, although we had quite a few crappy ideas, we did have 1% that were amazing! We put the odds of creativity in our favor by generating as many as possible. Like I mentioned before creativity is a game of odds, put them in your favor, the more ideas you generate.

That's why brainstorming sessions and being in a group of people who actively generate ideas together and can build on each other's ideas is so powerful because one person will share an idea, and that will make a connection in another; and that person will then share another three that came from them. Those three ideas spark five others in somebody else, and before you know it, you have this whole reaction going on.

Have you ever watched a set of Dominos start and progress, one after another? Imagine that in the room you are sitting in now. There is a straight line ahead of you, then it curves right and then back around to the left. It continues curving left, almost in a circle; but curves right just before it touches. It is now coming back towards you and continues past you into another room. Now what started that chain reaction of Dominos? The first one had to fall, just like an idea. We call this stimuli in the creative thinking process.

Working within a group of other creative thinkers when you fire out an idea it will work as stimuli for others. Stimuli can be anything around you, anything you can taste, feel, touch, listen to. Once you use each other's stimuli, the Dominos will start to fall and what I like to call an idea reaction, will occur.

As it happens, you increase your odds of success in terms of an idea that's going to be more profitable for you. You increase the odds of that happening, the more ideas you generate.

Sometimes ideas don't turn out, risks don't pay off, that is why you should generate as many ideas as possible. The more ideas you think of the more you are increasing your odds at succeeding.

Think about it. All it takes is one flash of insight, one new product, one innovative service, to create a million-dollar business. With one idea - a scientist or a researcher - the have the potential to cure a previously incurable disease.

With one sudden epiphany a software engineer could invent the next major advance in computer technology.

An idea is a very powerful entity.

Creative thinkers, they never underestimate the power of ideas, and they never underestimate the value of simple ideas.

By ignoring the plain and simple ideas could potentially be putting out the spark that will ignite a fire of ideas. Many people will dismiss the silly, simple ideas and continue searching for that one great idea. But by allowing the spark to ignite, your skill and integrity will allow it to grow with the potential to blossom.

All ideas must be valued. You never know what might blossom from the seeds you have planted.

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