How Much Lead Time You Should Give Yourself Developing Products

Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer two of the questions I had about creating products, hoping to help you with your business success.

Lets start with the first question:

How much lead time and how much of the product should I have finished if I am creating a product that has monthly send outs and teleseminars?

When creating a product and knowing how much lead time you will need, always give yourself as much time as possible. Usually, one way or another, it will take longer than you expected.

For example, if it is a 12 month course, I would give yourself at least a three to four month buffer and then I would stay ahead three to four months throughout the entire course. I think that way that is a real safe zone.

That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.

You have to make sure you give yourself a buffer zone so you will be able to get the product created as quick as possible. To just get the product completed and staying ahead should be your number one focus and keeping that buffer zone will help you do just that.

Here is second question:

What are some quick way to create and sell a product?

There are a variety of ways to do this, even when you may not be an expert on the topic. A teleseminar series is a very easy and fast method of creating a product. From personal experience, I have just started selling courses for the first time as a a teleseminar series. From those calls I can then turn them into a series of products. Those calls that not been created before, but as soon as they were conducted, those calls were transcribed and a course was built from there.

So you could do the same thing and what I would suggest you do is map out what kinds of content you want to teach and then try to put it into a modular format. I like this model a lot because it makes it easy to create content. You have a major topic that you are going to cover for that particular module and then you teach and cover all your individual strategies that fall under that category, and it makes it really, really easy to crank out content pretty quickly. Again, you do not have to have it ahead of time because you are using the call itself to create the content.

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